Good packaging is what sells your product. At first glance, it states what I am and why I am relevant to your life.
Naturally, the packaging is the exterior that protects your product and makes sure it is delivered and stored safely. Packaging includes a combination of labels, bottles, boxes, and jars that are functional yet aesthetically pleasing. Effective packaging delivers trust and an ongoing promise to the consumer. Once validated that promise prompts a repeat purchase.
While developing your packaging, we explore the different materials and sizes that support its functionality. In the decision-making process, you will decide the shape of your container that easily distributes your product, the variations of volume you will offer and a color palette that speaks to your target audience.
Before starting, it is important to know your target audience. Who will buy your product? For instance, a child would be attracted to bright colors more than dull, a luxury perfume would be packaged with sophistication and class and a natural food product would highlight the benefits of consuming their product. As the creator of the product, you will want to speak directly to this person, in a language (s)he understands.
Here’s a list of everything you need to create content for your packaging. Some items may apply to your product and some may not:
1. Product Name
2. Product or Business Tagline in 30 characters or less.
3. Net Weight/Volume (grams, ounces, pounds, etc. )
4. Ingredients (highlight key ingredients, something to pull in the consumer)
5. Nutritional Information
6. Benefits of your product
7. Directions for use
8. Batch number or expiration date. Use by ___________
9. Made in _____________ (rep your city or state)
10. Social Media Handles
11. Brand colors, fonts, and logo
12. Distribution Company and location information
13. Universal Product Code (UPC)
14. Product certifications (organic, non-gmo, etc.)
15. Does your product have a pending patent or is the name or symbol a registered trademark?
After compiling your content, start collecting images of packaging that you like. Pay close attention to the products that are offered in your market. To get you started, follow us on Pinterest for inspiration or even snap pictures at your local store. If you have any additional questions, email me and I will be happy to help.
Things to consider for your product:
- Consider where your product will be stored. Does your product ship to the consumer or will it be placed on a shelf? Does it need to be water resistant? Does your product work better in glass, acrylic or plastic jars?
- Should your product be certified to build consumer trust?
- Are there any packaging regulations you must follow? Visit the following sites for guidance: Nist.gov, FTC.gov, FDA.gov, and CBP.gov.
- Secure your product with a Trademark or Patent to protect your product.
Helpful tips for your business:
- If you are starting a company. Secure your domain (url) before officially branding your company. Complete a search and purchase right here on our site.
- Once you have set a name for your business, check social networks to see if that name is available. It is important to be consistent with your naming on social media and with your domain so that users know they are the same business.